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A logo is a single graphic symbol that serves as a unique visual identifier for a company. (i.e Nike Check, addidas stripes, and the connected C's for Chanel).

The creative process of conceptualizing and designing the creation of clothing aesthetics. (i.e the HBCU collection for Actively Black Brand, Polo graphics on a T-shirt, and Rhude design on a sweatshirt).

Brand identity is the comprehensive collection of all elements that create a brand's overall image and public perception. (This is where you have the opportunity to choose colors for your company, identify your company vibe, and tell your story through your website).

The visual design that accompanies a musical recording serving as a "first impression" that represents the music's themes, mood, and artist's identity. (i.e Kendrick Lamar standing in front of his first car for the GNX album, Beyonce on the horse for her Cowboy Carter album, or the Maverick City collective singing on the front of their album).

The process of creating a striking visual design, using imagery and text, to communicate a message for advertising, promotion, or artistic expression, with the goal of capturing attention. (Think of music posters that you may have brought to hang up in your room, an event to grab your attention, or need to know news at your job).